Lego

CLIENT: LEGO
PROJECT: PERMANENT EXHIBITION
LOCATION: BILLUND, DENMARK

Kvorning Design & Communication created LEGO Brand Heritage exhibitions for the renowned Danish toy brand since 2006. LEGO Collections 2012-1932 is the title of LEGO’s permanent exhibition and its visitor centre. At Lego’s first production site in the heart of Billund, Denmark, visitors learn about the family behind the business, the business itself and its industrial heritage through 80 years.

Prototypes, casting molds, product packaging, advertisements, photos, quotes, documents and milestones depict LEGOs long-lasting mission to help children learn and strengthen their creative skills by playing with wooden toys in the beginning and later with plastic toys. The exhibition also forms a unique introduction to children’s lives since the 1930’ies.

Based on a concept by schmidt hammer lassen design, Kvorning Design & Communication developed, produced and implemented the exhibition and dissemination concepts and supplied lighting-, sound-, and graphic design for the LEGO Brand Heritage exhibitions, which are not open for the public. Interior decoration of the innovation space of Lego Systems was also supplied by Kvorning.