Salmon Eye / Eide Fjordbruk

CLIENT: EIDE FJORDBRUK
PROJECT: OFF SHORE BRAND EXPERIENCE CONCEPT
LOCATION: EIKELANDSOSEN, NORWAY
Kvorning Design & Communication and Norwegian Bright Group have created THE SALMON EYE. A concept for a world-class off shore Brand Experience for Eide Fjordbruk, Norway. 650 sqm of interactive exhibition area that envisions global attention to aquaculture.Kvorning Design’s iconic architecture and design reflect an aquaculture industry at change.
Setting the standard for aquaculture of tomorrow as to design, interaction, dramaturgy, facts, terms and experiences for all senses, body and mind. Facts with a global perspective on local challenges, solutions and innovations especially environmental and sustainable issues of global aquaculture including impacts for wild salmon strains.
The experiences unfold along the beautiful, shaped paths of rampways and stairs, which winds up through THE SALMON EYE. At several places along the course, visitors can interact with projections on the walls and in large roe-shaped, interactive displays. The lift provides an alternative opportunity to move between levels and to the roof terrace.