The proposal unites two central functions – a large FC ZENIT Brand Experience on the first floor and a Nike brand store on the ground floor. The Brand Experience will present the club’s numerous national and international championships as well as individual players and their accomplishments, trophies etc.
The Brand Experience will also feature a large digital football field, but in a compact version. Here visitors can challenge the famous FC ZENIT-players in a virtual game. The visit will end in the gigantic NIKE-store. Moreover, the front of the Brand Experience will have digital features such as a gigantic LED-screen, which can be used for open-air shows.